Everything a Modern Campaigns Needs
Powerful capabilities with AI orchestration — all self-hosted on your infrastructure.
Multi-channel delivery
Email, WhatsApp, SMS, social and push campaigns with rich messages, media and interactive buttons in one place.
Visual template editor
Drag-and-drop email design with desktop and mobile preview, dynamic content variables and a reusable template gallery.
List segmentation
Segments, tags, CSV import, merge and deduplication to target exactly the right contacts for each campaign.
Campaign scheduling
Schedule, pause, resume, cancel and duplicate campaigns with configurable timezone-aware delivery times and send-rate limits per channel.
Performance analytics
Open, click, conversion, bounce and unsubscribe rates with revenue attributed to each campaign and send trends.
Chat-managed marketing
Create campaigns, check delivery and performance stats, and reschedule them all directly from WhatsApp chat.
One Flat Server — Zero Per-User Fees
Unlike commercial SaaS suites that charge per seat, General Bots runs on your own infrastructure with unlimited users.
- Unlimited users and operations
- No per-user licensing fees
- Full source code access (AGPLv3)
- Self-contained Docker deployment
- Bring your own LLM / AI backend
Plus overage fees
On your infrastructure
Self-Hosted vs SaaS
See how the open-source General Bots Campaigns compares to proprietary alternatives.
| Feature | Self-Hosted | SaaS |
|---|---|---|
| Per-user pricing | Free | Vendor lock-in |
| Data ownership | Yours | Theirs |
| Source access | Full (AGPLv3) | Closed |
| AI model choice | Any LLM | Vendor lock-in |
| Scalability | Unlimited | Tiered |
| Audit & compliance | Full control | Limited |
Built for Sovereignty, Scale, and AI
Thousands of teams choose General Bots for their campaigns infrastructure.
Zero Vendor Lock-In
Your data, your infrastructure, your control. General Bots is fully open source under AGPLv3 — no proprietary APIs, no data leaving your network, no forced upgrades.
- 100% Open Source
Audit, modify, and extend the code. Community contributions welcome.
- AI-Native by Default
LLM orchestration built in — bring any model, run it on your own hardware.
Related Reading
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Read MoreThe Philosophy of General Bots: NO FORMS
Why conversational interfaces are replacing traditional UI paradigms
Read MoreReady to Deploy?
Get your own self-hosted campaigns platform running in minutes. No per-user fees, no vendor lock-in.